How to Create a Business

Businesses, like buildings, require a blueprint or a design plan. Could you just start building and putting up walls? Sure, you can start enthusiastically and creatively, but there will come a point where parts aren’t coming together as they should and your efforts begin to feel unproductive, confused or even wasted.

Entrepreneurs begin businesses in many ways based on their personalities and belief systems. Some need detailed, well researched plans. Others jump in, get clients and are rolling before they’ve even decided what business they choose to be in. Then there is everyone in between.

For some, planning dampens their enthusiasm, for others, it’s an absolute necessity. Regardless, the planning process itself is a great exercise, pushing the business owner to develop clarity and goals in key areas.

Where it gets interesting in my opinion, is after the plan is finished. How is it used? Is it used at all? Does it prove to be a guiding light or a rigid limiter?

For one to adhere to very detailed plans, the business owner, the organization and the plan have to be well aligned. The plan should be reviewed and revised regularly, quarterly or monthly, so that congruency remains intact.

For the non-planner types, a business blueprint provides vision, structure and general form. It’s a useful framework, providing structure, direction and purpose, while leaving plenty of room to shift and create over time.

Here are some key components of a business blueprint that can serve as the foundation for your developing business:

1. Your Vision – There is something you envision when you go into business. Capture that vision on paper. Why are you driven to be in business at all? Who do you serve and how? At its future best, what does it all look like as it plays out?

Specificity in your vision is key. This is the “down the road” snapshot that you hold in your mind as the prize. The plan is designed to help you reach this vision, so the clearer the vision, the more helpful the plan.

2. The Why – Document and regularly remind yourself of why this vision matters to you. Your “big why” is any reason you have that is meaningful enough to drive you through challenges and difficult times. Identify your most significant reasons for being in business and remind yourself of why you are willing to do what it takes to recommit each day.

3. Unique Brilliance – Your unique brilliance is that special life force that you bring to your business that makes it authentically you and gives it power. If you examine what you have always loved (from childhood), attach words or qualities to it, you have something truly special that brands and differentiates your business because of the qualities you bring.

Your brilliance isn’t a technique or skill, it’s a talent that emanates from you and permeates your work. For example, a unique brilliance statement might be: “I spark innovation.” Keep it simple yet powerful. Think of Walt Disney. I believe his childlike imagination was his unique brilliance, and look how that played out.

4. A Stand – What is an overarching principle of your business? Are you taking a stand for something in your business that transcends the products and services? State what you stand for that is expressed through your business. For example, “I am a stand for people communicating effectively to make the world a more harmonious place.”

5. Expertise – What are you an expert at? This is still aimed at the business owner, but is more related to the work he/she is doing. What expertise do you have (and should your team have) that will drive the business forward. An example might be, “I am an expert at making people beautiful.” This expertise will be used in the business and in the branding.

6. Brand Values – Identify the brand promise you are making to the market you serve. This is the promise of an experience they can expect to have when working with you regardless of the product or service. What values are necessary to provide that consistent experience? As an example, consider Four Seasons Hotels and the experience you have there whether you stay in a suite or just have dinner in the bar.

7. Target Niche – Who specifically is your ideal customer? Choose as narrow a niche as you can so your marketing can be very targeted and specific. This is not intended to turn people away, but to give you as clear a picture as you can get of the client or customer who is best served by what you have to offer and your expertise. These are the people you need to speak to in your messaging as they will be most willing to engage.

8. Products/Services – Define and describe exactly what you are offering to your niche audience. What products or service does your business provide and why? What is the intention for each one? What results should customers expect from what you offer? What differentiates your products and services from similar ones on the market?

9. Marketing and Sales – Provide details of how you will market your products and services and what your sales process will look like. Regular attention should be paid to the optimal ways of reaching your audience and turning them into paying customers. Identify mechanisms for tracking what works and what doesn’t. Great communication and consistent branding is key here.

10. Delivery System – How will customers receive the products or services being offered? From beginning to end, there is benefit to designing and implementing good systems for efficient and high quality product/service delivery. Consider detailing this out for every category of service or product.

11. Operations – What are the front and back office activities that make the organization work seamlessly and efficiently? Who are the players? There is a flow of production, communication, information, transaction, and follow up that happens in every business. Design the best operational systems for each area of your business and document the desired flow and the team necessary to make it work.

12. Pricing – Identify pricing structures for your goods and services that cover costs and provide reasonable profit margins. This requires that you do your research into the cost structure of your business in all areas, as well as gaining an understanding of the range of comparable pricing in the marketplace.

13. Financial Goals/Tracking – Every business must have financial goals to strive for and ways of tracking key financial targets. Identify five to ten key revenue drivers and set up tracking and reporting mechanisms to see where you are headed and if your strategies are yielding results.

14. Personnel/Team – Whatever your current size, plan how your organizational chart will look when you reach your goals. In your future vision, how many people are working in the organization and in what capacities? Assign a value to your time as the business owner. If you can hire someone for less than the value of your time, you want to work to that end. Continue that analysis throughout the organization. Prioritize future hires, and plan how delegation can take the business to new levels of growth.

A plan, written in this manner, will automatically combine critical mindset pieces with more practical business strategies. This gives you a solid foundation from which to ramp up. It’s your best shot at building a solid, sustainable business. At that point, you will be rewarded with the opportunity to add those creative details not shown on the blueprint.

5 Ways Drake Cloud Can Enrich Your Business Productivity

The main purpose of gearing up any business in the market is definitely to streamline a plan or desire into real life. Being a business owner, the main responsibility of handling the position is to turn every raw into a big profit. How often owners get success in their start examines the perfection of their initial plans. Any business actually doesn’t achieve success until get hundreds of temporary defeats. And, why most of the startups meet with temporary defeats is the real question that in reality, many few have raised. The one-n-only reason that brings temporary defeats is the not-so profound plan of the business owner.

This is very important for business owners to understand & confess range of solutions that will help their business to grow. The enchanting cloud technology has been already taken the whole business world by storm, offering complete new platform consisting of flexibility, reliability, scalability & most importantly security. Drake cloud, one of the most revolutionary solution which is bringing both profitability & productivity to businesses.

The benefits of allowing cloud techniques for tax preparations in business premises are not hidden from any of us. From robust security protocols to instant backups & data recovery functionalities, Drake cloud services are way more of just software to businesses which can be integrated by paying a reasonable fee to the provider. Since the times of its inception, Drake software hosting has raised many tosses of sustainable business growth. Though, the most effective benefit is of enhancing the productivity of businesses which can be understood by analyzing below mentioned 5 ways:

1. Seamless Connectivity: Be in the business environment or not-so workable surroundings or at home, precisely work on the same set of files or projects with fellow employees without any hassle of network, place, and platform. Cloud-enabled businesses are raising their profits to a large extent than businesses who are still working on-site. Usually flexible for both, SMBs and enterprises, the availability of remotely connect with business members to discuss, share or solve business complexities turns it to be a pure gold.

2. Reach to Big Data: One of the most extraordinary ways to minimize costs of resources & IT experts, Cloud-based networks offers cutting-edge technologies which are bringing accuracy to businesses. The Internet is full of unstructured data which is available to all but not transparent to those having lack of knowledge. The cloud technology also avails essential tools that will help businesses to form patterns of useful data that will maintain their integrity. The cloud itself makes businesses utilize the big data efficiently for their business productivity.

3. Employee Retention & Recruiting: The access to cloud-based seamless connectivity service has made it possible for businesses to hire talents from far countries as well. Previously businesses have to compromise with their acquisition process as the employee best-suited for the requirement might not reside in the nearby location and thus the company has to quest for others unwittingly. Thanks to cloud computing with which no business need to limit themselves due to geographic constraints.

4. Scalability: The vast IT world keeps on changing its landscapes in an infrequently manner which may cause harm to many businesses. But with the integration of cloud computing, businesses are capable of facing such changes efficiently. The strictly fabricated networks, protected platforms & round the clock support of experts make it easy for businesses to mark productivity even in today’s competitive world. Scalability is the major benefit one can have if mitigated data with the cloud.

5. Flexibility: Accessing files over cloud network, sharing ideas with fellow members, working in collaboration is the advantage of being integrated with cloud computing. Any business quest for flexibility which can help them to engage with as more people as they can or willing to. With on-site networks, the same process is quite hard and time-consuming as well. The instant solutions for business complexities offer flexibility to any business instantly.

The massive network of cloud-based services is generally a unique combination of three segments- protection oriented platforms, software, and infrastructure. As per the demand for a particular business, correspondence Tax software can be chosen onto which businesses can ask for cloud-based hosting. Providers are offering a choice between public, private, and hybrid cloud deployment from which businesses can select any, keeping their needs & security concerns in mind.

A Small Business Loan Is Easy to Get If You Are Doing the Important Things Right

When your business is in its starting phase, you need a loan to grow it. Yes, there are ways for you to start your business with very little capital, but even in the age of the internet you need loans for the growth and expansion of your business. Oftentimes, startup and small business owners are scared of taking loans because they believe returning the same loan with interest on it will hinder their growth. The fact is a loan is not such a big liability if you have done your homework before getting it. Hastily getting a loan without researching the market and knowing your business’ growth potential can be detrimental to the business.

Your Business Plan Matters Big Time

It does not matter how experienced your management team is when your business plan is weak. When you ask for a loan from lenders, they are trying to find reasons to forward you the desired loan. They want to be sure that the loan they forward is returned in time and according to the terms and conditions set at the time of loaning. Lenders will seldom gauge the potential of your business to return the loan based on what you speak. What they want to see is a solid business plan and that’s why you need to have an impressive one. A strong business plan will consist of the following and some more.

The company description
Management role and experience
The product description
Strategy for marketing
Financial projections
An executive summary
Documented cash flow
Keep in mind that banks often look at the cash flow in the documented form, and their scrutiny is not limited to what your projections are for the future but more importantly how you have managed things in the past. They will look at your company’s cash flow records for past couple of years to see if you should be given the loan you are asking for. So, keep your business plan in mind and make sure you have worked on every aspect of it to present something impressive to the investors.

Your Loan Options Are Many

Sometimes, you have a solid business plan and everything else is in place, but your understanding of loan options is not at its best. Many small business owners live with the impression that the only institution available to them for obtaining a loan is a bank. That’s far from truth because there are dozens of other ways to obtain the loan or investment for your startups that’s much easier to manage than a bank loan. Some of the options available to you include SBA loans from the government, invoice financing, business equipment financing loans, etc. If you are just a startup and none of those options seem viable to you, there is online fundraising.

Online fundraising has become quite a popular method of getting investments for your startup from individuals who trust in your idea and concept of the business. Using funding website you have access to hundreds of thousands of investors located all around the world that are willing to help if you can convince them with your business plan and the team that’s behind your project. So, avoid making the mistake that many small business owners make when they think bank is the only place for them to get any money for their businesses.

Your Timing to Apply for a Loan Is Important

This is a huge mistake that small business owners often make and pay the price in the form of not being able to obtain the loan they want at the terms they want. See, you will always be told to have a strong business plan because that’s the only way investors will trust you as an entrepreneur or businessperson. When you create your business plan, you are not just jotting down random numbers on a piece of paper. Your plan should give you an idea of what your business’ needs will be in the coming times. That’s when it makes sense to apply for loans well in advance and not at the eleventh hour.

When you apply for a loan at the eleventh hour, you are seen as a business in trouble. Most investors will see your business as the sinking ship and they will never want to get on it. Obtaining a loan in these circumstances can become close to impossible. This is the reason why you should apply for a business loan in advance and not at exactly the moment you need it. You also have to keep in mind that loan approval process takes time too. If you need the cash on an urgent basis, every day that passes during the approval process will be causing more damage to your business.

The Right People Can Make the Difference

Delegating responsibilities to the right people is an art and skill that not many business owners have. Oftentimes, small business owners rely too much on their own skills and are scared to trust any other person to do things for them. This can be a grave mistake because you cannot be the jack and master of all the trades at the same time. For example, you might be great at crunching numbers and making accurate projections for the business but not very great at sales and pitching ideas. If you have to pitch your business idea, its marketability and scope to the investors, choose the person who can best present it. Despite your great business plan, you will fail to obtain a loan because of your nervousness and lack of confidence when it comes to acting like a clever salesperson.

You have to bear in mind that investors are not investing only in your business, they are also investing in you. It is very important for them to like your personality to invest in your project. Appearing unprepared or nervous in front of them will send an impression that you are not fit to lead the project, your decision making is faulty and that you cannot create strong teams.

A Well-prepared Presentation Can Win Hearts

It does not matter who is giving the presentation when the content is boring and does not address the points that investors are most curious to know. First, get your numbers straight and bring them into the presentation at the right points. Be the investor in your mind and think of the questions you would ask if someone presented the same product/service to you. Have your accountant, advisor and business lawyer by your side when preparing the presentation. You don’t want to give wrong figures during the presentation and fall for a bad deal at the end of it. The most important thing is to explain your business idea as clearly as possible. Many times the presentations are so all-over-the-place that investors can’t make heads and tails of it. If they don’t understand your business, they will never invest.